Thursday, August 5, 2010

What 4th Graders Can Teach You About Sales

by: Jim Meisenheimer


Manatee County in South West Florida has an annual program called Teach Project.

The purpose of this program are: to illustrate the importance of first impressions, to explore the relationship between education and employment, to provide a dialogue between students and adults in a different career.

They invited 140 volunteers to spend one hour with all fourth graders in the county. When class begins, each student was given 3 x 5 card. They were asked to write answers to the following questions.



How old do you think I?

How many children do I have?

What kind of car I drive?

What kind of pets do I have?

What type of fast food that I like?

What kind of education I have?

What job should I do?

This is what I learned from fourth grade children.

The first impression is very influential. I look and act their age influenced how I think. The first impression is very important if your sales people.

Even my first impression, giving the class 30 information sufficient to answer all seven questions. Although not all students are guessing correctly.

Here are some of their observations. There is no gray hair. Thin. Speak clearly. Well-dressed. Looks professional. Like children. There are no wrinkles. Tall. Hair combed. Good posture.

While some of their comments are flattering, especially when they guessed my age, I'm just plain surprised by their observation because they were only fourth graders.

Imagine then what sales prospects or customers think and observe about you during the sales call. Gosh!

One student said she thought I was driving a Prius because of his father. Another student thought the Burger King fast-food favorite of mine, because it was her favorite.

Half the class thought I was a teacher because I spoke to them in their classrooms.

Some students do I tell what type of dog, what kind of car I drive, my favorite fast food, the kind of education I have, and I am a student a complete surprise even to guess that I am a professional speaker.

All this from a first impression. This reminds me once again that we are all walking billboards. We must pay more attention to what we want we say about our billboards.

Questions to ponder.

> = What is the first impression you make?

=> How can you change / improve your first impression?

=> What do you want your personal billboard to say about you?

I end the program by giving them the words of 10 two-letter.

"If it should, it's up to me!"

I also remind students that nothing in life is POSSIBLE!

It's amazing what you can learn even from a fourth grader - when you take the blinders off.

Sales tip - remember, the sale of the little things mean everything!

Talking about the "Little Things" I recorded a CD not too long ago "75 Little Things You Can Do To Grow Your Business."

If you need some ideas for your own personal billboard, you may find some here. http://tinyurl.com/75-little-things

Here is another tip for you to consider selling. Now more than ever you need to focus on continuous improvement. You can avoid complacency by keeping your learning with a bucket full of new ideas.








Article Source:
http://www.articlecity.com/articles/marketing/article_5775.shtml


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Use Article Submissions to Increase Traffic to Your Real Estate Web Site

by: Jack Bosch


When you are ready to take your real estate sales at a new level, you should think about exploring how you can improve your online advertising to improve your web site. Your website is not necessarily about the property and land listings you have for sale, but also could be a way for buyers to get more information about real estate and on the ground. Add any articles or other resources that may be important in real estate can trigger interest from your audience which will help in increasing the frequency of requests online from your potential buyers.

Articles and content is also an easy way to provide your buyer with the information they are interested they can read information and learn what they need to know when you are browsing through your property and listing for sale. You can also use articles to create the link and register with an online directory. When buyers search for articles related to real estate and land, they can search various online directories to find them. If you have your link out there in the directory, and appear in search engine results, you are more likely to attract a larger buyer group.


Once you have improved your site's content, you should consider to maximize your web site search engine clicks in order to develop an online presence. The higher your page appear in the results, the more likely you are to get frequent requests from potential buyers that you are. Adding SEO or keyword search engine optimization for your articles or website content you can get good rankings on search engines which in turn will help improve your search engine visibility. When buyers go online to do a search, they will type in certain keywords. Keywords are what search engines use to deliver results to the buyer. When buyers see the results page, they can click the link and go to the website.

Adding article content about your property on your website also helps buyers better understand you, your business and about the real estate market. Insert this element into your web site can help provide the best results and help bring the viewer the experience of your customers on a whole new level. Not only will customers enjoy content and information they can find on your website, they also can get the facts and mempelajari what they need to membeli land or property. Thus, this article or add educational content to your website is a great way to increase your online presence and is a great help in increasing your sales.





Article Source:
http://www.articlecity.com/articles/marketing/article_5780.shtml


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Suggestions In Postcard Printing Creation

by: Lynne Saarte

Businesses looking for the best way to promote products and services in the most cost effective to switch to a postcard. For years, postcards have been a popular choice as one of the promotional materials for losing the flexibility and cost of production. Similarly, the postcard should not be opened so they are not stuck with all the envelopes. And as people usually throw away the envelope without opening them, you can get rid of problems with the postcard.

When it comes to your postcard, you should be wary of making mistakes. Keep in mind that you are investing money with difficulty and time on them, so you naturally you want your card to take your sales and profits you want. If you are still missing and have no idea about how to create an effective postcard, here is what you should do:



Research. Look at the usual postcard you received in the mail. Now ask yourself, what makes you see the card? Is it a picture or maybe the title interesting? This will be a good start for designing your postcard. Study them well and choosing strong points. Consider your target customers. Know their interests to create a postcard that they really will appreciate.

Adjust. Do not just design a postcard without considering the message you want to give. As much as possible to make the message clear and can communicate your ideas in a few words. Keep in mind that if you have short or long messages, you must make sure the recipient readers will feel your sincerity and the importance of what your message.

Using the power of the web. Digital era has brought many innovations in the way of printed postcards. Online marketplace providing free samples of postcard templates that you can use to create your own personal postcard. You can choose whether you use it or modify it according to your preferences. There are also printers online today that offer affordable and fast service. You just need to find the right printer postcard that will require budget and your printing needs. Ask if they offer a promo or a bulk discount on the print to determine whether they will meet your budget. Be careful to choose your online printer. Make sure you do background checks them to see if what they claim about their job that's right.

Listen to suggestions. Maybe you have a friend who owns their own business as well. Ask for advice from them about how to create a very interesting postcard. But do not just accept everything they say. You have the right to refuse them if you think their advice does not apply to you. You can also ask them for referrals in the best printing company to reduce your choice.

Please note that the angle of view varies. So, you need to effectively and easily affect your reader with your postal card to purchase products or utilize your services. Make sure that your own postcard enough to talk to you. With impressive postcard, you can be sure that customers will be stimulated to learn about your business and know that your product or service is a good option for them.



Article Source:
http://www.articlecity.com/articles/marketing/article_5782.shtml


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Reducing Your PPC Advertising Costs By Increasing Relevancy

by: Jack Bosch

In utilizing the Internet as a way of advertising your property listings, use of the site might be one of the most effective way to get a job. There are many ways to get your website known by the public which will help generate sales for your property or land. One is through Pay Per Click (PPC) Advertising. Pay Per Click is an Internet advertising model used on websites, where advertisers will pay their hosts only when their ad is clicked.

When you hear the relevance of the "term" in the context of pay-per-click (PPC) ad, referring to the relevance of search engine advertising you think are keywords or phrases that are searched by users. Relevance means only: "How many ads for" X "matches with the word" Y "? If Google perceives you as a highly relevant ads with the search term, you may wind up paying less for each click you receive to your website.


There are two factors that determine the amount of money you pay for every user that clicks to your Web pages from the ad. The first is the number that you tell Google you will be willing to pay when you set up your Google Adwords. You may have decided that the maximum payment will be $ 0.03, $ 0.20, or $ 0.90 per click. This number is a factor when Google is trying to determine where to place your ads on their pages.

Therefore, there is a second factor: relevance. If Google thinks your ads highly relevant to the key terms are being searched for, they will place your link at the top of the page even if you do not pay top prices for your ads. Your ad will still be placed on top of other people who might be paying more. In order for your ad is very relevant, you must follow these steps:

- Name your campaign after the primary keyword

- Name your ad group after the main keywords at the same time

- Enter the main keyword in your ad twice

- Only use a few targeted keywords

- Repeat this process for many campaigns

You can pay more money than your competitors, if you want. However, no matter how much money do you tell Google will pay you, they will not place your ad near the top of the page if they do not feel that your ads are relevant to the key terms being searched. If they do this habit, and users do not find relevant ads and therefore you do not click on them, Google will lose money. They certainly would not let that happen!




Article Source:
http://www.articlecity.com/articles/marketing/article_5781.shtml

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Problems With MLM – #4 Believing That Everyone Will Join If You Just Follow-Up

by: Andrew Smith

Despite what you may have been told by your upline, you can sponsor new reps into the Network Marketing business without a hammering the phone and follow night after night! Ok, follow-up is important, but there are ways to do it right and what's more you can do so without losing friends and family in the process!

Most people who join a Network Marketing company who asked to make lists of friends and family members to call on the company's products and business opportunities. Some people will be interested to know more and others will not. Some will even come to see the presentation and might even ask for more information. This indicates that they are interested in what you offer, but it does not mean that they want to join you.

This is generally at this stage that the upline sponsor new reps would tell them that "follow-up will pay! Majority of sales closed in the follow-up 7, so continue to follow up!" Have you ever actually tried to follow up with someone on the telephone seven times when they are not sure whether to join you? In my opinion it is a sure way to appear as a salesman pushing and a good strategy if you want your friends and family to stop answering their phone when you call!


Big problem with this approach is that you also appear as forcing or requiring. Either way, people will not be inspired to join you if that is how they look at you. People need to be given a way out without feeling like they are upsetting or offensive to you. People need to feel like they can say no.

Following up on the Internet is very different. If you start using Internet marketing strategies so you can attract a much higher volume of prospects to your prospect pipeline. Moreover, these people are already interested in what you offer. By establishing an opt-in mailing list you can drip to give information to your prospects without force. Remember, they ask you for information! You are giving them what they asked for. You now share your information, following-up and sorting through your prospects entirely on auto-pilot!

Yes, the percentage of prospects you convert to the reps may be significantly lower because there will be a lot of tire kickers and waste time on your list. But an unlimited number of prospects coming through the funnel potential customers you will generate far more overall conversion.

Traditionally, you may need to give you the opportunity to 10 people and follow-up with each just to get one or two new reps. Which probably will take between 10 and 20 hours of your time. Online you may have to bring 50 people into your marketing channels to get a new rep. The advantage is that you can potentially get 100 new customers every week or even every day for the same investment of time! This is definitely something worth considering I'm sure you'll agree!

To summarize, you can continue to bang the phone night after night, only to be rejected by the prospects for five, six or even seven times, or you can learn how to make your business up online, on auto-pilot. I know how I would prefer to run my business and I can do it without losing my friends and family in the process!
Sarankan terjemahan yang lebih baik







Article Source:
http://www.articlecity.com/articles/marketing/article_5774.shtml

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PR Marketing Careers

by: Silas Reed

Compared to average growth rates in other job sectors, the rate of employment growth in PR marketing career significantly higher. But although you should expect intense competition, if you're trying to work entry-level marketing PR.

They aim to PR marketing jobs must complete their graduation in any subject and combine them with a degree or diploma degree in either journalism or media studies or mass media or public relations or communications related fields from the renowned institute.

Along with that you need to complete an internship in the public relations department or office to show other types of similar work experience in related field. And needless to say, public relations marketing career requires a very strong communication skills and people management skills and media.

Job profile public relations marketing jobs

PR or PR specialist personnel are also often known by the title of specialist media or communications specialists and appropriate way. The primary function of public relations personnel is to support the cause of a client who wants to maintain and build positive and successful relationship with the public.

Hospitals, universities, schools, academic institutions, non-profit associations, businesses, multinational companies, corporate companies, government bureaucracy and even marketing public relations specialist hired to manage and maintain a positive image of their public.

Worldwide, head of the company finally realized an important relationship between organizational success and profitability, and good / very good community relations.

That's why there was a sudden boost in the recruitment policy of trained and talented public relations specialist who not only manage their public image, but also offers advice on communications and strategy.

PR marketing work involving the handling of various types of functions and roles of organizations such as the investor and employee relations, conflict mediation, representation of interests, political campaigns, government relations, industrial relations, consumer relations, public relations, media management.

Another important role that public relations marketing professionals must understand thoroughly the concerns and attitudes of representatives of broadcast and print journalism, public interest groups, employees, consumers and communities so that organizations can maintain and build relationships with all.

PR personnel in the public sector or government sector, usually known as a press secretary. Their job is to inform the public with the latest details about the activities of officials and agencies.

PR marketing professionals must conduct and manage a program such as speaking engagements or preparing settings for a public speech to officials. They have to plan conventions, producing a slide show or movie and other different types of visual presentations used during the meetings and community projects. Preparation of press releases, organize press meet, oversee the writing and editing of media releases is another function of public relations marketing specialist.





Article Source:
http://www.articlecity.com/articles/marketing/article_5777.shtml

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Improve your Property Sales with Online Advertising

by: Jack Bosch


Are you in the real estate business? Do you have a listing to sell property or land? If you answered yes to any of these questions then maybe it's time for you to consider advertising your properties online. Online advertising can help increase sales at your property listings and can also open many opportunities for you when it comes to finding success in getting buyers for your property. There are more than one way to approach online advertising, you can post your property listings on public Web sites, you can create your own website to post an ad online or you can even register your own web site with an online directory or networking site. In utilizing the Internet to advertise your listing, you must be able to create ads that will attract the attention of your audience. You can do this by including a detailed description of the property listing along with a map of the location or to make necessary information available to your audience online. By bringing your property listings from print to online advertising, you will be able to reach a larger audience of potential buyers globally.


You can also customize your online advertising to get the email addresses of your potential buyers and property listings sent directly to their mailbox. You also might want to take a more friendly approach and personal by sending reminders birthdays or holidays or greetings. Show them that you care and that you are interested in keeping them as a buyer will prove to have better results.

Online advertising just might be one marketing strategy you may consider in selling your property. You do not have to do all the ads online, but you should try to combine what you're used to with online advertising as well. Flyer, Ads, postcards or other advertising material can be used to highlight the online advertising or website. By putting your listings in more than one advertising medium that may be in offline or online ad, you increase the chances of targeting a large number of potential buyers. If you're new to online advertising and are not sure about how or where to start, you can find many online resources that will help guide you to build a web site, to conduct an online advertising and in working with search engines. You can also visit other web sites that have real estate listings and see how they make their web site and get some great ideas about how you want to continue with you. You can reach more buyers by using several different techniques and methods of advertising.





Article Source:
http://www.articlecity.com/articles/marketing/article_5779.shtml



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How To Buy The Most Cost Effective Office Stationary And Equipment

by: Daniel Crow


If you run a business you certainly do not need to hear that there are many costs to face. Everything from rental payments for utility bills, leases for office equipment staff, sometimes it seems impossible to stay on top of funds out. Fortunately, although many of their expenses can not be reduced, of course there are some who can. Stationary and office equipment can be sourced at lower prices than you might think possible, by following a simple plan.

Step 1 - Consider the source online

If you currently source your office is quiet and equipment from retailers near you then you might want to consider seeing online. Online retailers do not need to run expensive shops or retail outlets, their goods can be stored in the warehouse, and this may help to reduce costs. Of course, when looking online for products for your business, it is important to follow certain rules, the same for every purchase online:


Make sure that you are buying from a trusted source. Can they provide references? Can you find reviews from others who have bought supplies from them?

Buying a small sample before ordering bulk orders. This will help you to ensure that goods meet your needs.

Do not be afraid to communicate with the supplier if you have any queries or questions about your order or product.

Step 2 - Research the various suppliers

There are various suppliers who can provide all the office equipment you need. To secure the best price, you will need to do some research for an agreement that will offer the best value for money. Researching can take a while, so you have to set aside a certain time and spend it, and not more than that, to see the World Wide Web. Refer to the following:

Auction websites like eBay could offer cheaper transactions but can not always be reliably sourced.

Pure online retailers can be found by searching for and will offer a bid based on items you need.

Local retailers may be more expensive for some items, but the ability to see the product before purchase is positive.

National chain stores will sometimes give the voucher code offers significant funds from your purchase.

Step 3 - Find the appropriate voucher code of business

Many web sites that specialize in providing the voucher code will offer specific business solutions to help you to lower your costs. Once you know the best stores, or store choice, that would be appropriate for your needs, you also need to spend some time looking at this website for money from the coupons. Some stores may offer a percentage of total expenditure, other items are free and others set off the cost of your bills. Without much work you'll soon find yourself able to significantly reduce your costs.





Article Source:
http://www.articlecity.com/articles/marketing/article_5778.shtml
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Boost Sales with Descriptive Content in Advertisements

by: Jack Bosch

If you are looking for effective ways to boost your sales in real estate and land property to start selling more, you can help improve your chances to make more sales by adding more descriptive content into your ad. This can be applied if you do online advertising or advertising in printed materials. When you sell a lot of land and property, there are many ways that you can add a new twist by being creative in how you describe the soil or a lot. You may want to create buyers you view the properties of land for what could potentially, and not just for right now. If the property requires a lot of work done, try to create an image for a buyer of what they can do with land.




When you create a list for your property, you must be creative to come up with detailed descriptions and to take that vision and turn it into what will be for sale. better detailed information about the property will need to include facts about the property, location map and pictures. This is required information you will need to make easily available to your buyer either online or print ads. When you select the pictures that you will use in the list, select a buyer that will capture your imagination. Give your creative suggestions on what buyers can do with land or property. Try to focus on positive things about the property that you can. Focus on details such as but not limited to the school district, amenities, parks and recreation or detail that will appeal to buyers.


If your property advertising online, you will want to enter a creative picture with listings for taking the attention of buyers. You can help your buyer create a visual picture of what might be done with the property and how they can turn it into something more. Most buyers are looking for investing their money where it will generate more benefits for them. Part of your job selling real estate and land property not only to make profits, but also to attract buyers your senses. Show them all the possibility that one or more ground has been. When you show them what he could soil or a lot, you are allowing them to project their own images and dreams to the property, and they will be more interested to buy land from you.


Article Source:
http://www.articlecity.com/articles/marketing/article_5783.shtml
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