The Dangers to Avoid In Postcard Marketing

by: Brent M Durell

One of the best things to use for direct mail marketing is a color postcard. Postcard printing is usually easy to produce, easy to manage and of course very easy to send immediately. Now, before you go, but with full power to print your postcard, you should know first about some of the pitfalls that many direct mail marketers encounter. In this lesson especially for you, I will teach you about the dangers to be avoided in postcard marketing.

1. Intentionally create a postcard offensive - One of the first things I wanted to teach you about is to avoid making offensive color postcards. This has happened more than once in the history of direct mail marketing campaigns hurt the people who produced them. Usually, this occurs because of lack of market research when creating color postcards for marketing. Sometimes, a certain demographic would like a specific design for color postcards, while at the same time different demographic really going to hate it.


That's why you should always be cautious and take time to create your postcard marketing. Do your research and be sure that your postcards have a universal appeal that is acceptable to all. Only in this way you can ensure that you do not unintentionally offend someone with your postcard marketing.

2. Being a spammer "" or "junk mail" - Another great thing to be avoided in the direct mail postcard marketing is a spammer or sender of junk mail. Many direct mail marketers can get their distribution into the sea with a postcard, flood certain locations with postcard after postcard. While this is certainly attracting attention, will also reduce the impact of each color postcard marketing, turning them into the junk mail. When this happens, nothing is really going to read the card, immediately discarded in the process.

To avoid this happening to you, you should try to have a distribution schedule that's right for your direct mail postcards. Do not send your postcard every day or every week in the same location. Try to pace your distribution in a bi-monthly or monthly intervals so that people do not get bored easily you a postcard. Also, always change your design in each batch to always keep your direct mail marketing message fresh.

3. Bad printing quality postcards - Finally, one of the biggest thing that you should avoid the direct mail marketing postcard printing to go with bad quality. I know that you may be trying to save money for your business. However, that was no reason to print postcard printing bad quality that can be easily damaged in a few days. A postcard marketing should always look good while lasted longer if you want to succeed in its purpose. If not, you will waste more money. So be sure you invest in the best materials and inks to print your postcards.

So they are the main hazards that you should avoid in using direct mail postcards color. Keep your wits about you and you do not have to worry about your direct mail marketing campaigns.




Article Source:
http://www.articlecity.com/articles/marketing/article_5685.shtml