Wednesday, August 4, 2010

Test Your Marketing Brochure Yourself

by: Kaye Z. Marks

Do you not have that professional marketing team to test the effect of your brochure? Why not do some tests on your print brochures

yourself? It is easy! I will teach you how.

Just read the list of steps below on how to test your brochure printing output. This should cover all the investigative steps in


Do you not have professional marketing team to test the effect of your brochure? Why not do a test print on your own brochures? Very

easy! I will teach you how.

Just read the list of the steps below on how to test your brochure printing output. This shall include all investigative steps to

determine the good and bad elements and actions you can take to further improve it. So let's get started!


1. initial comparisons with other people - first thing you should do to test your own custom brochure is to compare with other people

who may have a rival with. You can only try to get people to what happened in your market area, or you can also see some online related

output.

Once you have a leaflet the other, try to see how you compare with. Does your copy is very different or just the same? What makes you

stand out from the copy of another? What are some good things and bad things about each of them including yourself? After answering all

these questions, you should have a better idea about the status of your printing output.

2. Get the basic opinion / reaction - After comparing with other colors brochure, the next step is to get opinions and reactions about

their base. Try to ask your friends, family and other colleagues about it. Ask them what their opinions, their initial reaction and

their overall impression about your marketing materials. See what attracted them to it or reverse what they hate that, too. This will

give a qualitative impression of the design and approach of the message. Noting all the reactions so that you can correct flaws and

improve strength as well.

3. Experimenting with different approaches - With all the comparisons and conducted initial reaction data, the next step in testing is

an experiment actually a different approach to your printing. The first thing to experiment with your message. You should try to write a

few approach the beginning of the study showed that more people will like it. Three tests and then get a reaction from it as well. You

should be able to get a good impression on what people are really seeking with this experiment.

4. Experiment with different designs - Next, you should experiment with different designs. Design must look good at first and memorable

for a long time. Therefore, you should examine both factors to develop a great design, and test them with people. Ask the group what

their attractive design first, and then ask the group that is very different from what is most impressive. By combining the main

characteristics of both, you should be able to get the best design you can do.

5. Form a plan of action - So with all that data collection and experimentation, you now have to be aware of how you copy, room for

improvement, and what you need to add to make them more effective. Integrate everything you've learned into one coherent design, but

make sure that you stay with your goal to print when designing your brochure. With this information an action plan, it should be easy

for you to get large color brochure.

Great! I hope that now that you know how to test your own brochures, you can find success in marketing. Good Luck!


Article Source:
http://www.articlecity.com/articles/marketing/article_5683.shtml

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