by: Andrew Smith
Despite what you may have been told by your upline, you can sponsor new reps into the Network Marketing business without a hammering the phone and follow night after night! Ok, follow-up is important, but there are ways to do it right and what's more you can do so without losing friends and family in the process!
Most people who join a Network Marketing company who asked to make lists of friends and family members to call on the company's products and business opportunities. Some people will be interested to know more and others will not. Some will even come to see the presentation and might even ask for more information. This indicates that they are interested in what you offer, but it does not mean that they want to join you.
This is generally at this stage that the upline sponsor new reps would tell them that "follow-up will pay! Majority of sales closed in the follow-up 7, so continue to follow up!" Have you ever actually tried to follow up with someone on the telephone seven times when they are not sure whether to join you? In my opinion it is a sure way to appear as a salesman pushing and a good strategy if you want your friends and family to stop answering their phone when you call!
Big problem with this approach is that you also appear as forcing or requiring. Either way, people will not be inspired to join you if that is how they look at you. People need to be given a way out without feeling like they are upsetting or offensive to you. People need to feel like they can say no.
Following up on the Internet is very different. If you start using Internet marketing strategies so you can attract a much higher volume of prospects to your prospect pipeline. Moreover, these people are already interested in what you offer. By establishing an opt-in mailing list you can drip to give information to your prospects without force. Remember, they ask you for information! You are giving them what they asked for. You now share your information, following-up and sorting through your prospects entirely on auto-pilot!
Yes, the percentage of prospects you convert to the reps may be significantly lower because there will be a lot of tire kickers and waste time on your list. But an unlimited number of prospects coming through the funnel potential customers you will generate far more overall conversion.
Traditionally, you may need to give you the opportunity to 10 people and follow-up with each just to get one or two new reps. Which probably will take between 10 and 20 hours of your time. Online you may have to bring 50 people into your marketing channels to get a new rep. The advantage is that you can potentially get 100 new customers every week or even every day for the same investment of time! This is definitely something worth considering I'm sure you'll agree!
To summarize, you can continue to bang the phone night after night, only to be rejected by the prospects for five, six or even seven times, or you can learn how to make your business up online, on auto-pilot. I know how I would prefer to run my business and I can do it without losing my friends and family in the process!
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Article Source:
http://www.articlecity.com/articles/marketing/article_5774.shtml
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