Reducing Your PPC Advertising Costs By Increasing Relevancy

by: Jack Bosch

In utilizing the Internet as a way of advertising your property listings, use of the site might be one of the most effective way to get a job. There are many ways to get your website known by the public which will help generate sales for your property or land. One is through Pay Per Click (PPC) Advertising. Pay Per Click is an Internet advertising model used on websites, where advertisers will pay their hosts only when their ad is clicked.

When you hear the relevance of the "term" in the context of pay-per-click (PPC) ad, referring to the relevance of search engine advertising you think are keywords or phrases that are searched by users. Relevance means only: "How many ads for" X "matches with the word" Y "? If Google perceives you as a highly relevant ads with the search term, you may wind up paying less for each click you receive to your website.


There are two factors that determine the amount of money you pay for every user that clicks to your Web pages from the ad. The first is the number that you tell Google you will be willing to pay when you set up your Google Adwords. You may have decided that the maximum payment will be $ 0.03, $ 0.20, or $ 0.90 per click. This number is a factor when Google is trying to determine where to place your ads on their pages.

Therefore, there is a second factor: relevance. If Google thinks your ads highly relevant to the key terms are being searched for, they will place your link at the top of the page even if you do not pay top prices for your ads. Your ad will still be placed on top of other people who might be paying more. In order for your ad is very relevant, you must follow these steps:

- Name your campaign after the primary keyword

- Name your ad group after the main keywords at the same time

- Enter the main keyword in your ad twice

- Only use a few targeted keywords

- Repeat this process for many campaigns

You can pay more money than your competitors, if you want. However, no matter how much money do you tell Google will pay you, they will not place your ad near the top of the page if they do not feel that your ads are relevant to the key terms being searched. If they do this habit, and users do not find relevant ads and therefore you do not click on them, Google will lose money. They certainly would not let that happen!




Article Source:
http://www.articlecity.com/articles/marketing/article_5781.shtml