Viral Marketing Explained

by: Saiful Azim
Viral marketing or buzz marketing can be defined as a marketing strategy that encourages a person to willingly spread your marketing message to others. This depends on the individual rather than a traditional campaign which then creates the potential for rapid growth in the publication of messages and effects.

So, much like the flu virus can easily spread from one person to another lot, the awareness of your company can dramatically increase persuade clients and customers to refer your business to friends and family.





This is a broad marketing techniques that make use of the website, email, instant messaging systems and social networks. Viral marketing relies heavily on words of mouth advertising. Someone saw or read what you offer and tell a few of their friends. their friends to see or read your messages and they tell some of their friends, and they tell some of their friends, and so forth.

In order to obtain greater results through viral campaigns, it is important to apply the techniques of the virus that attract customers to your products and services. This can be achieved by providing video clips, free software and game downloads, file sharing, writing quality articles for e-zines and publishing articles, participating in forums, blogs, giving a freebie, make a brandable e-books, offer e- cards, and more.

The advantage of using viral marketing in your online business a lot. By using this procedure ad, your online business will be presented with the brand's visibility on your web site better as experience massive traffic. Internet consumers are more likely to let friends and family about their shopping experience from their favorite stores and movies.

Viral marketing force people to actively use your marketing message rather than passively hear or see, and this significantly increases the likelihood that they will absorb, remember, and repeat. As long as your message entertaining, along with convincing reasons to pass the message, and you make it very easy for them to share, there is no telling where it will go, how far it will spread, or who will reach.

Viral marketing also helps to keep your costs low, to get customers to do the ads for you. Microsoft's Hotmail is one of the best examples of viral marketing, because of the enormous success is based on simple tactics Hotmail ad add little to the bottom of each e-mail sent by Hotmail users on the system.

In 12 short months, Hotmail build a multimillion-dollar business using simple viral marketing techniques. Almost zero advertising needed to get more than 100 million members since launching.

Viral marketing works effectively in a social network that your customers already use. By creating a "buzz worthy" topic that gets people talking about it and sends the message together, you create a "buzz" that spreads across the Web. Soon, the flood of traffic to your web site to see what the buzz is all about. Once they're there, if visitors like what they see, they convey that information, and the buzz continues to grow.